Created to focus Croda’s Beauty Care sustainability efforts and projects behind distinct messaging, the identity will also serve to further establish their thought leadership position as a sustainable solution provider. 

 

Using social listening tools and other market research to understand the drivers for consumers when discussing sustainability and personal care, Croda developed its new Purposeful Beauty  identity to align with these conversations about consumer values. The brand was formed with the intent to resonate with beauty brands and consumers, while connecting to Croda’s corporate Purpose of Smart science to improve lives, ensuring that the Croda’s Beauty Care specific goals connect with its sustainably-focused customers and the consumers who purchase their brands. 

 

Within Purposeful Beauty, Croda will be releasing various communications over the coming weeks to highlight their sustainability efforts within the Beauty Care business. Customers can expect to learn more about how the Croda Beauty Care sustainability goals affect their own practices, gain knowledge on various sustainability related topics, and hear from Croda as a thought leader in the area of sustainable beauty. 

 

“We are extremely excited to announce our new sustainability identity, ‘Purposeful Beauty’, and know it will provide great opportunities to advance our thought leadership position in this area,” said Cara Eaton, marketing director, Croda Personal Care. “This identity will facilitate the creation of unique, sustainability campaigns to address the constantly evolving sustainable innovation needs of our customers around the world. With Purposeful Beauty, we will address the growing demand in Personal Care for new, sustainable technologies, while mitigating our impact on the environment around us.”

Visit Croda at Booth 725 during the show to learn more about its latest beauty ingredients.